Human-centric AI news and analysis

This article was published on January 8, 2021


Sony’s new AI-powered TVs ‘mimic the human brain’

The "world’s first cognitive intelligence TVs" replicate how the human eye focuses

Sony’s new AI-powered TVs ‘mimic the human brain’


Thomas Macaulay
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Thomas Macaulay

Writer at Neural by TNW — Thomas covers AI in all its iterations. Likes Werner Herzog films and Arsenal FC. Writer at Neural by TNW — Thomas covers AI in all its iterations. Likes Werner Herzog films and Arsenal FC.

Sony has unveiled a new lineup of Bravia TVs that “mimic the human brain” to replicate how we see and hear.

The devices use a new processing method that Sony calls “cognitive intelligence.” The company says it goes beyond standard AI to create an immersive visual and sound experience:

While conventional AI can only detect and analyze picture elements like color, contrast, and detail individually, the new Cognitive Processor XR can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike — something that conventional AI cannot achieve.

The processor divides the screen into zones and detects the focal point in the picture. It also analyzes sound positions in the signal to match the audio to the images on the screen.

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In a video demo, Sony said the expanding size of TVs has made viewers focus on parts of the screens rather than the entire image — like we do when viewing the real world.

“The human eye uses different resolutions when we are looking at the whole picture and when we are focusing on something specific,” said Yasuo Inoue, a Sony signal processing expert.

“The XR Processor analyzes the focal point and refers to that point as it processes the entire image to generate an image close to what a human sees.”

It’s impossible to tell how well the AI works without seeing the TVs in person. If you wanna test it out yourself, you’ll likely need deep pockets.

Pricing and availability for the new lineup will be announced in the spring.

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