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This article was published on December 9, 2011

    Sometimes you just need to blow something up

    Sometimes you just need to blow something up
    Matthew Panzarino
    Story by

    Matthew Panzarino

    Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter. Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter.

    There are times when only a gigantic explosion will make you feel whole again. For those times, there is DevestatingExplosions.com. Visit the site, smash the button, get delivered a very satisfying ball of fire blowing something apart.

    Feel better?

    The site is part of a brilliant campaign, again, from Old Spice marketing gurus Wieden + Kennedy, the same ones who brought you The Old Spice Man. Well done folks, well done indeed.

    h/t to Dave Grijalva