Back in July, Snapchat introduced a ‘geofilters‘ feature, which allows users to place overlays on Snaps that are unique for given locations.
Artists are asked to choose where they want to make their filters available, and then upload an image to use as an overlay. Users are presented with a few design guidelines and have the option to download a template to get started.
The filters have to be approved by the Snapchat team before anyone can use them, however.
Notably, Snapchat also includes a separate request form for businesses. Geofilters could serve as a type of alternative check-in, so it’ll be interesting to see how businesses take advantage of the feature.
➤ Community Geofilters [Snapchat Blog]