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This article was published on April 14, 2015

Snapchat gets rid of Brand Stories, its original ad platform

Snapchat gets rid of Brand Stories, its original ad platform
Amanda Connolly
Story by

Amanda Connolly

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Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

Snapchat has stopped selling Brand Stories in a bid to shake-up its young ad business, according to Marketing Week.

The feature wasn’t axed due to lack of interest; instead a spokesperson for the company confirmed that the service has been pulled and put into re-development so it can be improved to give users the best experience.

It is unclear if this will be a cosmetic makeover or a more in-depth transformation.

Brand Stories were debuted last October and allowed companies to publish stories and content to users who weren’t following them. Since the launch, Snapchat has unveiled additional ad platforms including the Discover feature, which showcases editorial content from the likes of National Geographic and Sky News.

➤ Snapchat discontinues ‘Brand Stories’ as it looks to redevelop the ad platform [Marketing Week]

Read next: Snapchat swaps Best Friends list for Friend Emojis and adds a new low-light camera

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