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This article was published on September 2, 2013

    Sky broadcasts its first live football match in 4K Ultra HD, but not to the public

    Sky broadcasts its first live football match in 4K Ultra HD, but not to the public Image by: Getty Images/iStockphoto
    Paul Sawers
    Story by

    Paul Sawers

    Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

    Super hi-definition, crystal-clear Ultra HD may be expensive for home-viewing, but it’s gaining momentum. Back in June, Sony showcased the potential by planting tiny adverts on a tennis player at Wimbledon, and just today news emerged of the first 4K video-recording smartphone.

    And now UK satellite broadcaster BSkyB (‘Sky’) has broadcast the UK’s first live event in Ultra HD. At Upton Park on Saturday, Sky beamed the match between West Ham United and Stoke City in 4K, to a specially selected audience at its London headquarters.

    Though the company had dabbled previously in 4K broadcasts, notably during a Champions’ League match last season with a couple of handheld 4K devices, this represented the first proper production featuring multiple cameras.

    Nothing has been announced in terms of when this may be rolled out to the general public, but it likely won’t be any time soon given that 4K TVs have yet to properly infiltrate livingrooms around the country. But it’s a step in the right direction.

    Sky Broadcasts the UK’s First Live Event in Ultra HD | Press Release