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Skoda launches a virtual showroom on Amazon Fire for its first EV

Among other creative marketing strategies

Skoda launches a virtual showroom on Amazon Fire for its first EV
Ioanna Lykiardopoulou
Story by

Ioanna Lykiardopoulou

Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives.

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Forget about physically going to a showroom, probably somewhere far away, and meeting a bunch of sales people. Skoda is launching a virtual showroom via Amazon‘s Fire TV, The Drum reports.

That way, customers will be able to browse a vehicle’s features and functionalities from the comfort of their couch. The company promises to deliver full 360-degree exterior and interior views, as well as the opportunity to ask questions via text message or email. 

In partnership with media agency PHD, the virtual car showroom will house Skoda’s first fully electric vehicle, the ENYAQ iV. 

The Skoda ENYAQ 𝗶V
Credit: Skoda
The electric SUV comes with a 52kWh battery pack in the basic edition and has a range of 340km on a single charge.

Skoda is lagging behind most automakers when it comes to EV production, so it makes sense to stir the hype of its first electric car with out-of-the-box marketing strategies.

To give you another example, the Czech brand has also enlisted two cute sibling robots to promote its EV in a TV ad. 

They’re called Purr and Grrr, and are supposedly designed to represent the two sides of the Enyaq, gentle and caring, and impersonate and creative, respectively.

Perhaps Skoda is just being innovative here, but it’s interesting to think whether we should rethink the physical showroom model, especially in the post-pandemic life.

If you’re interested, here’s what the virtual showroom looks like:


Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up? 

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