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This article was published on February 7, 2015


    Sink into the ’50 Shades of Grey’ spirit with an erotic Lego trailer

    Sink into the ’50 Shades of Grey’ spirit with an erotic Lego trailer
    Jackie Dove
    Story by

    Jackie Dove

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    Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015. Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015.

    Lego has proven to be superlative at keeping up with the popular culture. So it should come as no surprise that in anticipation of the Valentine’s weekend release of the erotic motion picture, ’50 Shades of Gray,’ a Lego trailer — 50 Shades of Bricks — featuring sexy minifigs as the main characters Christian Grey and Anastasia Steele, has captured some attention.

    Stop-motion animators Antonio and Andrea Toscano, famous for Lego trailers for ‘Star Trek Into Darkness’ and ‘Man of Steel,’ apply their considerable talents to this rather steamy rendition.

    If your tastes are, ahem, “very singular” you won’t want to miss it.

    Haven’t seen the Hollywood trailer yet? Here’s the side-by side.