Shazam today announced a partnership with Adspace Networks that will bring interactive ads to over 200 malls across the United States. By using the Shazam app while viewing video advertisments, shoppers will be able to access special content and offers.
The company says that the partnership will make use of its ‘ultrasonic watermark’ technology to be able to recognize ads up to 40 feet away. The technology is active regardless of whether a commercial is being displayed on a screen or not – simply being in the vicinity of a screen should be enough.
Shazam has been taking steps to expand the capabilities of its service beyond simple music-recognition lately as it seeks to further win over advertisers. This most recent addition is a logical move to help consumers engage with information about products while shopping – it’s just up to Shazam to get people to actually use it.