Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter. Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter.
Online payment site WePay announced its new Tickets application Thursday morning. The new application uses the WePay payment platform to help users set up ticketing for events within seconds.
WePay is an online payment service that thousands of people use to collect money from people for a variety of goods and services every month. The new Tickets app brings the simplicity of WePay’s approach to the arena of online ticketing for events like class reunions, meetups and conferences.
Users can choose to offer tickets at prices they set, collect information with customized forms and use collected money immediately for event expenses.
There are several defining factors of the WePay Tickets service that set it apart from other ticketing services. The account setup itself takes under a minute, requires no merchant account and allows the event organizer to begin collecting money immediately. Once the money has started to roll in, it is available for withdrawal and use immediately for event expenses and payouts.
In addition, event organizers can build custom registration forms to gather specific information from purchasers that can later be downloaded. If you wanted to offer a T-shirt as a promotional gift, for instance, you could gather the ticket buyer’s color preference or size for reference.
WePay Tickets charges a flat 3.5% fee for sales without any monthly or additional processing fees. The Pro version of the WePay Tickets service charges 6% and $.99 per transaction. The WePay Tickets Pro service adds the custom forms option.
WePay’s Rich Aberman says that clear and transparent pricing was a priority for WePay and sets their ticket service apart from other offerings on the market. He says that one of the biggest markets for their basic ticketing product, which has been in use on WePay for about 9 months, has been class reunions.
The ease of WePay setup and the ability to make the money coming in available for use by the event organizers immediately will no doubt continue to attract these kinds of users. WePay Tickets will also allow multiple people, designated by the event organizer, to access those funds directly.
This means that if you have an event committee that needs discretionary funds from the account but not access to the ticketing setup itself, they have a way to withdraw those funds.
The organization features of WePay Tickets will allow event organizers to keep track of detailed guest lists and form information as well as payment and sales statistics. Tickets are emailed directly to the purchasers and feature a numbered bar code that organizers can scan with any smartphone barcode reader to keep track of duplicates and monitor attendance.
Aberman says that users of the new service will be able to set up an account in 10 seconds and be selling tickets within 30-45 seconds if necessary. This could make it a very attractive option for people organizing extemporaneous events. I foresee a large college market for parties and tailgates or, on the altruistic side, charity events.
You can check out the new WePay Tickets application and start setting up events in seconds now at WePay.com.
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