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This article was published on January 9, 2012


Samsung Smart TV announces partnership with Angry Birds

Samsung Smart TV announces partnership with Angry Birds
Drew Olanoff
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Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

Today during its CES press conference, Samsung announced that its Smart TV line will exclusively partner with the Angry Birds franchise, bringing new content to compliment its games to homes worldwide.

The partnership will bring all new digital shorts featuring the popular characters of the Angry Birds games to the TV. The content will be free, and is a huge partnership for both companies. By doing an exclusive deal with Angry Birds, Samsung keeps its competitors away from the series, namely Apple.

The company also announced its plans for a smarter Smart TV in 2011, and shared that it currently sells 2 TVs per second, globally.

Rovio has proven once again that distribution is the key to success.

Be sure to read all of our CES coverage here.

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