The race to secure non-human identities just produced its second deal of the day. SailPoint, the Austin-based identity-security giant, said it plans to buy Entro, a Tel Aviv startup that finds and protects the credentials, keys and machine accounts that now swarm through every cloud.
The companies did not disclose a price; Calcalist reports it at about $200m. It is SailPoint’s second acquisition in Israel, and it landed the same day 1Password agreed to buy a rival, Apono.
The point is a market that barely existed a few years ago. As companies wire in AI agents, scripts and automated workflows, the number of “non-human identities” has exploded. By one industry estimate they outnumber human users by 45 to one, which means a 1,000-person company can carry around 45,000 of them.
Most are unmanaged, each holds credentials, and security teams often cannot even see them. That blind spot is exactly what Entro maps.
What Entro adds to SailPoint
SailPoint is pitching the deal as fuel for Agentic Fabric, the platform it recently launched to govern autonomous agents.
Entro brings the discovery layer: agentless scanning that, the company says, covers more than 1,000 types of machine and agent identity and over 1,200 kinds of credential across 70-plus enterprise sources, from cloud accounts to CI/CD pipelines. It then ties each non-human identity back to the human who owns it, maps its “blast radius,” and watches for anomalies in real time through what it calls Non-Human Identity Detection and Response.
The goal, in SailPoint’s language, is “zero-standing privilege”: no permission left lying around longer than the task needs.
Entro was founded in 2022 by Itzik Alvas and Adam Shriki and had raised about $24m, most recently an $18m Series A led by Dell Technologies Capital. Its customers include Booking.com, SolarWinds, Elastic and KAYAK, and its staff in Israel and the US will fold into SailPoint’s Israeli engineering operation.
The deal is expected to close in the third quarter of SailPoint’s 2027 fiscal year.
Identity security is consolidating fast
For SailPoint, this is familiar. Taken private by Thoma Bravo in a $6.9bn deal and since returned to the Nasdaq, it has grown by buying, and Entro follows last year’s purchase of Savvy, another Israeli security startup. The bigger picture is an industry consolidating around a single idea: as software starts acting on its own, the thing enterprises most need to control is no longer a person but a machine.
Non-human identity has become one of Israeli cyber’s hottest corners, with rivals such as Oasis and Astrix, the latter bought by Cisco, in the same chase. Two acquisitions in one day suggest the buyers think the window to own it is now.
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