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This article was published on March 27, 2013


    Russia’s mobile game market to reach $707m in 4 years as local publishers expand globally

    Russia’s mobile game market to reach $707m in 4 years as local publishers expand globally Image by: Lilyana Vinogradova
    East-West Digital News
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    East-West Digital News

    East-West Digital News (EWDN) is the first comprehensive English-language online resource dedicated to Russian digital industries. The s East-West Digital News (EWDN) is the first comprehensive English-language online resource dedicated to Russian digital industries. The site offers a full coverage of Russian market activity, providing news and data directly from Russian sources in English to bridge information gaps between the vibrant innovation markets in Russia and the rest of the world. EWDN offers a comprehensive range of information content – from daily news to in-depth studies – as well as a variety of professional business tools designed to improve business communication between market participants at all levels.

    Editor’s note: This article originally appeared on East-West Digital News, a leading English-language resource on Russian digital industries and related venture activity.

    According to Moscow, Russia-based consultancy firm J’son & Partners, the mobile game market in Russia will grow from $392 million in 2012 to an estimated $707 million in 2016.

    The number of mobile game players is also expected to increase from 38.6 million at the end of 2012 to 65.1 million in 2016.

    This is almost 4 percent of the global market, estimated at $9.9 billion for more than 1 billion gamers worldwide in 2012.

    The mobile game market: Russian and global trends

    Screen Shot 2013-03-27 at 21.13.00

    Market size estimates in million USD – Source: J’son & Partners

    In the years to come, market growth should be facilitated by the development of the country’s 3G and 4G networks, the growing popularity of smartphones, and more experienced game developers and publishers.

    The Russian mobile game industry is going through profound changes.

    While in 2010, most games were developed in Java for standard mobile phones, smartphones have changed the game since then, with Java-based games representing less than 50 percent of today’s market and set to almost disappear in the coming years.

    In this highly competitive market, marketing budgets are more and more significant. Publishers tend to develop collaborative partnerships with social networks and launch unusual promotions.

    In an increasing number of cases, specific versions are being created and optimized for different app stores.

    From Russia with games

    While international games may enjoy strong popularity in Russia – as exemplified by Angry Birds, which topped the country’s rankings until the beginning of this year – Russian game publishers are beginning to assert themselves on the global market.

    Among these emerging players are such traditional mobile content companies as Dynamic Pixels, Herocraft and i-Free. Game Insight, which originally focused on social games, now operates more than 10 mobile game development studios in several countries. Last month the company raised $25 million in equity investment to expand to emerging markets.

    Founded in Moscow in 2005 as a mobile development studio, G5 Entertainment now develops mobile and PC games on a massive scale. The company is listed on the Aktie Torget equity marketplace in Stockholm and operates from Moscow, Stockholm, San Francisco, and Ukraine.

    Mobile gamers across the globe are now acquainted with Cut The Rope, a game developed by Zeptolab, an award-winning Moscow-based startup.

    The game has been dowloaded more than 250 million times since its launch in 2010, according to the company.

    A number of much smaller developers are also making their way onto the market. Moscow programmer Maxim Petrov has built a flourishing business with Power Amp, which has been praised as one of the best available media players on the Android market.

    Also read:

    Ignore at your own peril: More than 50 million Russian adults now use the Internet every day

    Playtime’s not over: Why European social and mobile gaming companies thrived in 2012

    ewdn

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