3 DAYS LEFT UNTIL TNW Conference 2021 – join us in Amsterdam for face-to-face business!

The heart of tech

This article was published on October 30, 2012

    Russian giant Mail.ru is set to expand into international markets under the name My.com

    Russian giant Mail.ru is set to expand into international markets under the name My.com Image by: Rafael Pellicer
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    Russia’s Mail.ru (a really big deal, for those of you who don’t track that country’s scene) has announced the brand it is to expand into international markets with: My.com.

    Despite claiming usage by 90% of the Russian Internet audience, the company has big international ambitions and needs a non-Russian-sounding name to accompany and has chosen the new, short, memorable brand. Despite today’s announcement, sent by email to press, it’s nothing but a Launchrock-powered holding page for now.

    Providing email, blogging, image hosting and many more services to its home country, Mail.ru already serves international markets by way of a number of online games such as Allods Online, Perfect World and Lord of the Rings Online. A localization center is currently at work of translating and adapting the company’s service interfaces and projects for non-Russian audiences. For example, it expanded its email service to the Ukrainian market earlier this year.

    Mail.ru’s venture arm has invested in a number of notable US Internet companies, including Facebook, Groupon and Zynga. Already boasting offices in countries, including Germany, Israel and Latvia, and it seems like this expansion will continue under the My.com brand.

    Image credit: iStockPhoto / Thinkstock