Matthew HughesFormer TNW Reporter
Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.
One of the most interesting companies I’ve had the pleasure to discover over the past few months is Atomic Reach: a Toronto-based startup with an AI that can understand, contextualize, and improve upon language. The service itself can cost thousands of dollars each month, and it’s aimed at large enterprises with sizable content marketing budgets.
And now for a limited time, Atomic Reach is letting you use its AI platform to improve your dating profile, which is a bit like using a sledgehammer to crack a walnut.
The aim behind this initiative – which Atomic Reach is calling ‘Atomic Love‘ – is to demonstrate that its proprietary machine learning platform can be applied on a variety of different texts – not just corporate blog post, tutorials, and web copy.
“We wanted to show the impact that our Atomic AI platform has on all pieces of written language, including dating profiles,” said Kerri Henneberry, director of marketing for Atomic Reach, in a statement.
The way Atomic Love works is pretty simple. First, you select the type of person you want to meet. It gives you five distinct categories to choose from, namely specialist, genius, knowledgeable, academic, and general. Then, sign up with your email address, and copy in your profile text. Atomic AI will then parse it through its machine learning algorithm, making suggestions that will (at least, in theory) make it more attractive to your target audience.
So, how well does it work? Too lazy (and too engaged) to write my own profile, I grabbed a template eHarmony profile and copied it in. The profile, while admittedly a little schmaltzy, read well. It was earnest. Funny, even.
But Atomic Love found areas for improvement. Some language could be simplified, while other words could be more emotionally intense.
For example, it suggested I replace ‘connecting’ with ‘hitting’, which is pretty reasonable. Connecting is what you do on LinkedIn. But if a date goes well, you hit it off.
It’s worth emphasizing that Atomic Reach isn’t making any promises as to its efficacy. While Atomic AI has been able to increase pageviews and engagement in corporate environments, the online dating world is untested territory for the company.
You can check out Atomic Love from today. Be quick though. The site is only available until the end of February.
Get the TNW newsletter
Get the most important tech news in your inbox each week.