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This article was published on May 14, 2012

Romney using targeted Google ads to zing Obama around the net

Romney using targeted Google ads to zing Obama around the net
Alex Wilhelm
Story by

Alex Wilhelm

Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at [email protected] Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at [email protected]

Oh my, this is fun. Today, in case you missed about 16,000 news stories, the President gave the commencement address at Barnard College. His likely contender, Mitt Romney also recently gave a commencement address, at Liberty University.

Now, that’s just standard American politics. Here’s where things get interesting: according to a report in Politico, people in areas around Barnard College are being served with ads supporting Mitt Romney, and dinging the President, if they run a search about the address.

Here’s a screenshot of what is going on:

Obviously, this sort of advertising is not new, in any way, but to see a politician employing the tactic using temporal, topical, and locational targeting, is fun. Barack Obama’s election staff is known for its embracement of technology. It appears however, that Mitt’s posse isn’t that far behind, if at all.