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This article was published on July 24, 2013

    Rocket Internet’s EasyTaxi gets $10m funding extension to expand in Asia, Africa and the Middle East

    Rocket Internet’s EasyTaxi gets $10m funding extension to expand in Asia, Africa and the Middle East Image by: VANDERLEI ALMEIDA
    Kaylene Hong
    Story by

    Kaylene Hong

    Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

    Brazil-based taxi booking startup EasyTaxi, backed by German incubator Rocket Internet, has raised an additional $10 million worth of funding to expand further in Asia, as well as Africa and the Middle East, starting with Nigeria today.

    This round of funding comes from Rocket Internet and African Internet Holding. Just last month, the startup also received $15 million from Latin America Internet Holding for its global expansion.

    Dennis Wang, who is in charge of Easy Taxi’s international expansion, says the app has over 1.5 milion downloads and more than 45,000 taxi drivers in the network, and that Easy Taxi sees huge potential in many Asian and African countries.

    EasyTaxi-Screenshot

    Sacha Poignonnec, co-CEO of African Internet Holding, says that Easy Taxi will be launched in more African countries in the upcoming weeks. The company is currently active in Argentina, Brazil, Chile, Colombia, Ecuador, Malaysia, Mexico, Pakistan, Peru, South Korea and Venezuela.

    Easy Taxi, which allows users to confirm their pickup point and order a cab with the press of a button, is now facing competition from other similar startups which are moving into Asia including Uber, which aims to differentiate itself as a quality, private hire service, rather than a direct taxi replacement.

    Uber, which has raised more than $55 million in funding from investors, landed in Singapore in January, followed by Seoul, South Korea, and then Taipei, Taiwan in late June.

    ➤ EasyTaxi iOS | Android

    Image Credit: Vanderlei Almeida via AFP/Getty Images

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