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This article was published on October 21, 2021

We reviewed the iPhone 13 with a series of haikus

Taking the high road, so other publications can take the low

We reviewed the iPhone 13 with a series of haikus
Callum Booth
Story by

Callum Booth

Editor of Plugged by TNW

Callum is an Englishman in Amsterdam, but not in the way you're thinking. He's the Editor of Plugged, TNW's consumer tech vertical. He w Callum is an Englishman in Amsterdam, but not in the way you're thinking. He's the Editor of Plugged, TNW's consumer tech vertical. He writes about gear, gadgets, and apps — with a particular focus on Apple — and also makes the occasional odd video. Basically, he's halfway between an abrasive gadget nerd and thinky art boy.

Once a year I’m hit with an impossible question: how the hell do you review the new iPhone?

Do you write for the tech-heads who obsess over every details? The broader public who may only upgrade their phone every few years? Sceptics? Fans? There’s simply no right way.

Making this even trickier is the fact the devices are now incredibly mature. This year’s model (the iPhone 13 in case you didn’t get that from the headline) continues a series of iterative upgrades that streamline the phone.

In other words, you already kinda know what you’re gonna get with a new iPhone: something incredibly familiar that’s a bit better than what’s come before.

The difficulties in being incisive are clear.

But, friends, I’m not one to shirk a challenge. So, in the spirit of Not Letting The Man Get You Down, I’d like to introduce you to my way of reviewing the Apple iPhone 13: a series of haikus.

If you’d like a series of stats about everything that’s new, you can find those details here and here. If you’d prefer to find a wordier (and more boring review), you’re in luck: there are hundreds of those out there.

Instead though, we’re going the haiku route.

Why review the iPhone 13 with haikus?

Because they get straight

to the point and are more fun

than boring-ass prose.

What’s new with the iPhone 13 design?

Bigger camera bump.

Diagonal lenses and

less notch. ‘New’ colors.

apple iphone 13 review colors
I have already // Told you about the colors // But here’s a picture

How is using the iPhone 13?

It feels delicious

in my sweaty hands. Sleek and

weighty. Beautiful.

What are the major updates users should care about?

Battery life and the

cameras have gotten better —

which is quite welcome.

iPhone 13 image sample
This is a picture // That the iPhone 13 took // Enjoy the colors.

And what about the battery life?

The iPhone 13

lasts for 2.5 hours

longer than the 12.

But what does that actually mean?

The battery life is

fantastic. It goes on and

on and on and on.

What about the cameras?

Akin to the 12,

but Night Mode is much improved.

Overall, badass.

iPhone 13 night mode same photograph
Night mode works faster // Images seem crisper now // But can still improve

The iPhone 13 sounds fantastic!

It is, but I still

hate there’s no charger in the

box. Ridiculous.

What are your final thoughts on the iPhone 13?

It is excellent.

I would recommend it to

almost anyone.

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