Callum BoothManaging Editor
Callum is the Managing Editor of TNW. He covers the full spectrum of technology, looks after editorial newsletters, and makes the occasional Callum is the Managing Editor of TNW. He covers the full spectrum of technology, looks after editorial newsletters, and makes the occasional odd video.
Once a year I’m hit with an impossible question: how the hell do you review the new iPhone?
Do you write for the tech-heads who obsess over every details? The broader public who may only upgrade their phone every few years? Sceptics? Fans? There’s simply no right way.
Making this even trickier is the fact the devices are now incredibly mature. This year’s model (the iPhone 13 in case you didn’t get that from the headline) continues a series of iterative upgrades that streamline the phone.
In other words, you already kinda know what you’re gonna get with a new iPhone: something incredibly familiar that’s a bit better than what’s come before.
The difficulties in being incisive are clear.
But, friends, I’m not one to shirk a challenge. So, in the spirit of Not Letting The Man Get You Down, I’d like to introduce you to my way of reviewing the Apple iPhone 13: a series of haikus.
If you’d like a series of stats about everything that’s new, you can find those details here and here. If you’d prefer to find a wordier (and more boring review), you’re in luck: there are hundreds of those out there.
Instead though, we’re going the haiku route.
Why review the iPhone 13 with haikus?
Because they get straight
to the point and are more fun
than boring-ass prose.
What’s new with the iPhone 13 design?
Bigger camera bump.
Diagonal lenses and
less notch. ‘New’ colors.
How is using the iPhone 13?
It feels delicious
in my sweaty hands. Sleek and
What are the major updates users should care about?
Battery life and the
cameras have gotten better —
which is quite welcome.
And what about the battery life?
The iPhone 13
lasts for 2.5 hours
longer than the 12.
But what does that actually mean?
The battery life is
fantastic. It goes on and
on and on and on.
What about the cameras?
Akin to the 12,
but Night Mode is much improved.
The iPhone 13 sounds fantastic!
It is, but I still
hate there’s no charger in the
What are your final thoughts on the iPhone 13?
It is excellent.
I would recommend it to
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