Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemi Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemimah_knight or drop a line to [email protected]
Soulja Boy, the American rapper, actor, record producer and entrepreneur has opened up a retail outlet on Shoply, the social shopping market place.
It’s not the first time the artist has harnessed the web to support his career. Soulja Boy’s first single, ‘Crank That (Soulja Boy)‘, back in 2007 was launched on the Web and spent seven weeks at the top of the Billboard Top 100.
follow me: shoply.com/profile/soulja…
— Soulja Boy (@souljaboy) April 17, 2012
Soulja Boy’s account on Shoply has 22 fans and appears to sell tracks by the rapper for a dollar, including his new single, “The One”.
Liad Shababo, CEO of Shoply is delighted with the celebrity content. He says,
“Shoply exists to shine a light on awesome things. We’re not sure how Soulja Boy came across Shoply but we are super proud he has opened his own shop and listed his new songs for sale. He has been promoting it across social media to his 3.5m twitter followers and 6.5m facebook fans. We offer artists and others a great way to connect with fans in a social and commercial environment. Soulja Boy is the first of hopefully many megastars to open up a shop with us.”
Shoply is aiming to become a place of commerce for creative talent online. Since its launch over 10,000 people have opened shops on the site.
It works in a similar way to Etsy, however users can sell whatever they like, so there is no niche. Already the shops on board supply products from clothing designers in London, graffiti artists in LA and patisserie chefs in Paris.
Shababo believes that the breadth of stock on offer is what is making the site grow steadily in popularity;
“We provide a real social shopping experience. People can sign up and create their own taste profiles, favourite lists, and follow shops and other members to keep updated automatically on the latest trends and best finds.”
Certainly it is attracting the attention of online innovators like Soulja Boy, which is a good sign for expansion and bringing more shoppers and retailers to the site.
If you would like to try before you buy, here’s Soulja Boy’s latest single and of course now you know here you can buy it too.
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