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This article was published on March 8, 2008

Quintura’s visual search: ‘iPhone for the search market’

Quintura’s visual search: ‘iPhone for the search market’
Ernst-Jan Pfauth
Story by

Ernst-Jan Pfauth

Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

Quintura, a visual-based search engine for browsing and discovery-type search launched its search engine for search on individual web-sites and blogs. When entering a search term, Quintura shows a cloud with related tags. Search blog AltSearchEngines already installed the engine their sidebar. After trying it for a while, I definitely see the use of this visual search option. Time for an interview with the co-founder, President and CEO of Quintura Yakov Sadchikov.

Of course, I asked him why visual search is the future. “The visual-based search is more intuitive and easy to use. Making a parallel here, iPhone is an example of a visual-based user interface that is taking smart phone market by storm. Look at Quintura as an iPhone for the search market.” That’s quite statement, as there are more visual search engines appearing, like ManagedQ.

The search experience it totally different though. ManagedQ loads full screen and shows screenshots combined with tags in a sidebar. Quintura however keeps it simple and just shows tags. Smart move, since the clouds of Quintura can be easily installed on blogs and sites. That has two major advantages: the chance that Quintera will get viral is bigger and it makes a pretty good business model. Right?


Sadchikov: “We can educate the market about new search experience that Quintura brings and start creating a web index and monetizing it straight away. We now have 1,000 web-sites and blogs that joined our site search program. It includes portals with a monthly traffic of several million users. All those sites and blogs that embed Quintura site search widget are actually Quintura advertising network since we plan to start selling graphical ads in the widget’s search cloud. We expect a number of affiliates to grow to 10,000 by the end of 2008.”

That sure sounds good, yet I doubt whether Quintura will be successful in non English-speaking countries. The problem with the visual search engine is it doesn’t handle other languages than English*. When I search in either French of German, tags like ‘through’ or ‘the’ are popping up. So, just like the iPhone, we’ll have to wait a while before Quintura gets really useful in Europe.

(By the way, today is women’s day. So the guys from Quintura created a women-specific search engine. Ladies, please let us know what you think)

*Update: Charles Knight from AltSearchEngines mailed me that Quintura also handles Russian.

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