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This article was published on November 1, 2016

Puma takes a bold step in the self-lacing shoe business

Puma takes a bold step in the self-lacing shoe business
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

If you’re an athlete and are concerned about ill-fitting shoes holding you back, you’ll be glad to know that Puma’s working on some high-tech kicks that will sort you out.

Engadget got a good look at Puma’s Autodisc shoes at Hong Kong-based Internet of Things accelerator Brinc, and they sound pretty neat indeed.

For starters, the Autodisc sneakers pack motors in their tongues that loosen or tighten internal laces wrapped around the front of your foot. Engadget notes that this allows the shoe to flex like natural sneakers than Nike’s HyperAdapt.

Plus, you can pair your Autodiscs with your phone to control the fit – and possibly attain the same amount of tightness every time. They also come with a wireless charging mat to easily juice up your sneakers.

However, it’s worth noting that while Brinc believes the Autodiscs will go on sale ‘eventually’, there isn’t a launch date or price tag yet. Meanwhile, Nike HyperAdapt will become available on November 28 – so if you’re in the market for self-lacing shoes, be sure to queue up at the right store at the end of this month.

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