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This article was published on October 7, 2014

Polyvore for iPhone brings personalized recommendations to its fashion ecommerce app

Polyvore for iPhone brings personalized recommendations to its fashion ecommerce app
Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Fashion community Polyvore has updated its iOS app to include personalized recommendations based on user feedback.

As you like and dislike products in the app, Polyvore will learn your tastes by mapping a “Style Graph.” Your feed will then include items that match your preferences. The feature is coming first to iPhone, but Android and other platforms will get it eventually.

               

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Polyvore tied together four different datasets to create its learning algorithm: user-generated content, metadata from its product catalog, shopper behavior and curation. Each of those aspects feeds into the Style Graph in order to produce a sufficiently complex approach to fashion.

Polyvore [iPhone]