At Techweek in Chicago I caught up with Jodee Rich and Andrew Grill from social media anylitics tool PeopleBrowsr. The team previewed Playground for us which analyses 1000 days of data to understand exactly what is being said about you and/or your brand across the web. Having seen quite a few social media anlytics dashboards in the last couple of months I was a little dubious about Peoplebrowsr but after being given a demo it’s far more complex and intricate than other social media analytic tools on the market.
You can see results for your name or brand based on location, sentiment and gender, but also download the data as a spreadsheet so your developers can easily access the data. 1,000 days of data means you can analyse your Twitter, Facebook and other feed data as far back as 2008. Check out the video to hear more in-depth about Playground.