2 DAYS LEFT UNTIL TNW Conference 2021 – join us in Amsterdam for face-to-face business!

The heart of tech

This article was published on December 23, 2011

    Over 90,000 people have requested an invite to use banking alternative Simple.com

    Over 90,000 people have requested an invite to use banking alternative Simple.com
    Drew Olanoff
    Story by

    Drew Olanoff

    Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

    One of the hottest tickets in tech town is an invite to use Simple‘s “Worry-free alternative to traditional banking”. How hot is it? The service has over 90,000 people waiting in line to give it a try. That’s impressive for any service, let alone one that focuses on your finances.

    Bill DeRouchey, Creative Director at Simple, recently discussed the phenomenon and why the company is still in “friends and family” mode with invites. Simply put, they want to offer the best financial experience, and its in no rush to launch.

    Below, DeRouchey talks about having one of the most talked about services in tech and finance, and gives a bit of a product demo: