This article was published on July 2, 2014

Online retailer Fab announces Hem, its new brand for customizable home furnishings


Online retailer Fab announces Hem, its new brand for customizable home furnishings
Ben Woods
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Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

Fab, a design-focused online retailer which recently changed its focus of operations to concentrate on selling its own products rather than third-parties’, has announced that it will be launching a new brand called Hem for “private label furnishings” from Fab and its recently purchased One Nordic Design.

Jason Goldberg, founder and CEO of Fab, said on Twitter that the new Hem portal will be a spin-off business from Fab, rather than a rebranding exercise. The portal isn’t actually up-and-running just yet, but it’s due to open its doors in more than 30 countries in September.

Hem

Goldberg said Hem would provide its own range of customizable products directly from factories to customers in a bid to keep costs down.

➤ Hem

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