Story by
Boris Veldhuijzen van Zanten
Founder & board member, TNWBoris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.
Computer scientists from University of California, Berkeley and UC, San Diego (UCSD) have been spamming us. They admit it too. In an effort to get a better understanding of the deeper workings of SPAM they infiltrated a network of SPAMMERS and sent out almost 350 million e-mail messages within 26 days. To find out how effective SPAM actually is they set up a fake pharmacy campaign but showed an error message when people actually submitted their credit card details. They found out that only 28 people actually bought something which means they got a 0.00001% response rate.
“Taken together, these conversions would have resulted in revenues of $2,731.88—a bit over $100 a day for the measurement period,” said the researchers. The network of hacked computers they used to send spam controlled millions of PCs and sent out a lot more messages which the researchers estimate to generate about $7,000 a day or $3.5m a year. Not bad but not huge either. As the researchers concluded: “The profit margin for spam may be meager enough that spammers must be sensitive to the details of how their campaigns are run and are economically susceptible to new defenses.”
As it becomes harder to hack PCs and people are less eager to click on spam maybe one day sending SPAM will just become uneconomic. I sure hope so…
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