The heart of tech

This article was published on March 19, 2012


    On “aggressively personal” social app Path, the average user has only 6 connections [Video]

    On “aggressively personal” social app Path, the average user has only 6 connections [Video]
    Martin Bryant
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    Martin Bryant

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    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

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    Path has captured the hearts of the early adopter set since it relaunched with its app aimed at sharing with your closest friends. At SXSW, Courtney Boyd Myers caught up with its VP of Business Development, Matt Van Horn to find out about how things are going at the startup.

    Van Horn talks about Path’s new Nike+ integration and the upcoming Nike Fuelband support. What else might come in the future? Van Horn says that Path is being very cautious about who is allowed to post to Path. While he doesn’t give many details about which companies might be next to gain approval, he does seem positive about the possibility of some form of Spotify integration.

    Fun fact: the average number of connections across Path’s userbase is just six, as the startup focuses on being “aggressively personal.”