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This article was published on February 19, 2014


Nokia Treasure Tag is a $30 Lumia accessory to help keep valuables safe – goes on sale in April

Nokia Treasure Tag is a $30 Lumia accessory to help keep valuables safe – goes on sale in April
Jon Russell
Story by

Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Nokia is introducing a new way to keep valuables safe on the go using your smartphone. Nokia Treasure Tag is a smart peripheral that syncs with Lumia devices to help keep track of keys, wallets, bags and other physical items — the device has been rumored since last summer.

The matchbox sized product (which measures 30 x 30 x 10mm) is available in a choice of four colors — cyan, yellow, white and black — and uses an NFC or Bluetooth connection and accompanying app to pair with a Lumia device. The idea is to prevent the item it is attached too being lost — the Lumia will play an alert if it is separated from the Treasure Tag and will pull up a map (using Nokia HERE, naturally) to help locate it.

Nokia-Treasure-Tag-feat

Each Lumia can be linked to as many as four different Treasure Tags — which are managed via a Live Tile on the device’s start screen and can be deactivated when not needed. Nokia says that Treasure Tags have up to six months of battery life, and use a replaceable coin cell battery (CR-2032) for power.

The tags will go on sale worldwide in April priced at €24,90 ($29.90), and required paired Lumia devices to have installed the Lumia Black update. 

Interestingly, Nokia says that there will be “third-party applications for Treasure Tag to support Android and iOS devices,” but provides no further details.

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