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This article was published on August 21, 2013

    Nike+ now has over 18m members tracking their exercise with a FuelBand, SportWatch or fitness app

    Nike+ now has over 18m members tracking their exercise with a FuelBand, SportWatch or fitness app
    Nick Summers
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    Nick Summers

    Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

    Nike casually let slip today that Nike+, its online platform for tracking personal exercise logged with a FuelBand, SportWatch or Nike+ fitness app, now has over 18 million members worldwide.

    Activity is quantified as NikeFuel, a somewhat ambiguous metric that allows fitness enthusiasts to compare their performance and daily routines across multiple disciplines. There’s still no Nike FuelBand app for Android though – the company has admitted that it’s not in development at the moment – which has only added to the popularity of other fitness wearables such as Fitbit, UP by Jawbone and Withings Pulse.

    Nevertheless, 18 million is still a sizeable userbase for a firm that is a sportswear brand first, technology company second. Nike continues to develop and update the Nike+ platform – challenges were recently added to the Nike+ Running app for iOS – but it’ll be interesting to see whether it releases a new FuelBand to combat the approaching wave of smartwatches.

    Press Release

    Image Credit: Ye Aung Thu/AFP/Getty Images