Join us at TNW Conference 2022 for insights into the future of tech →

Your sardonic source for consumer tech stories

This article was published on June 4, 2014

Nike launches ‘limited edition’ FuelBand SE in an ever so slightly different shade of gold

Nike launches ‘limited edition’ FuelBand SE in an ever so slightly different shade of gold
Nick Summers
Story by

Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

After denying reports that it was winding down the hardware side of its FuelBand business, Nike has suddenly announced a new, limited edition color variant of its Nike+ FuelBand SE fitness tracker.

The premium gold design follows the ‘rose gold‘ and silver variants in Nike’s slickly-designed Metaluxe collection. To be honest, the gold and ‘rose gold’ options look almost exactly the same – at a glance you would be hard pressed to tell them apart – so it’s hardly the boldest move by Nike.

fuelBandgold

If you’re interested though, the ‘Gold Nike+ FuelBand SE METALUXE’ (that’s becoming quite a mouthful) will be available in limited quantities for $149 on Nike.com and select retail stores, starting tomorrow.

Read Next: Nike has reportedly canceled its FuelBand hardware project [Update]

Press Release

Get the Plugged newsletter

Subscribe to our snarky newsletter all about consumer tech.