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This article was published on October 19, 2010

New Verizon Data Plan To Overcharge And Under-Deliver


New Verizon Data Plan To Overcharge And Under-Deliver

According to the Wall Street Journal, Verizon Wireless will soon offer a $15 a month data plan to its customers that will supply them with 150 megabytes of data every month.

In a surprising move the company will keep its unlimited plan at its current rate $30 a month, creating a somewhat ridiculous price tiering setup in which people will pay 10 cents per megabyte under the less costly plan, and marginally nothing per megabyte under the unlimited plan.

AT&T recently removed its unlimited data plan option for new customers.

This new Verizon plan can be put in context of a recently rumored T-Mobile plan that should deliver 250 megabytes to customers for only $10 a month, putting the price at 4 cents per megabyte or 40% of what Verizon intends on charging per unit of data.

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With both the WSJ and the NYT publishing that indeed the iPhone is coming to Verizon early next year, it seems fair to imagine this step as part of a walk towards plans that will be a good fit for the carrier’s eventual offering of Apple’s smartphone.

That said, whether the $30 a month unlimited plan lasts past the holiday season remains to be seen.

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