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This article was published on June 27, 2015

New Facebook video tab will track the performance of posted movies

New Facebook video tab will track the performance of posted movies
Jackie Dove
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Jackie Dove

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Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015. Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015.

Facebook admins already know that video is a big traffic booster. But it’s hard to quantify.

Now, Facebook has announced a new videos tab in its Page Insights that will give video publishers a better sense of how well videos are actually resonating with viewers at any given time.

A blog post by Facebook product manager Anaid Gomez-Ortigoza, details how it works.

The tab lets page admins see insights like Views and 30-second Views at the page level; top videos within a specified time frame and numbers associated with videos shared from other pages. Previously, page owners have only been able to see metrics on a per-video basis.

videos-tab-in-page-insights-views-graph

This lets page owners compare aggregated views and 30-second views within custom date ranges. You can now toggle between view types  — organic vs. paid, auto-played vs. clicked-to-play, and unique vs. repeat — to get a sense of audience activity and preferences.

You can also highlight a time frame to examine views from those dates for a better understanding of day-over-day viewing.

videos-tab-in-page-inisghts-30-second-views-graph

Facebook says these features will be available through Page Insights, data export and the Insights API in the coming weeks.

➤ Facebook Updates Video Insights To Give Overall View Of Performance [Marketing Land]