Netflix has finally said ‘bonjour’ to France after the video-on-demand site marked its long-awaited arrival in the country, another part of its ambitious European expansion program.
Announced via a tweet, Netflix’s imminent arrival has had French broadcasters scrambling for a response. Top broadcaster Canal Play has been investing in online services, while others are offering stacks of free content online to combat the new arrival.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Things may not be plain sailing however. Set-top boxes are hugely popular media channels in France, where they are offered as part of internet-TV-phone deals, and, for now, Netflix is not offered by the all-powerful set-top box operators. For now Netflix will stick to its website and apps, but there are hints that set-top box companies could embrace it if it gains traction among the public.
➤ Netflix officially says ‘enchanté’ to France [Engadget]
Get the TNW newsletter
Get the most important tech news in your inbox each week.