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This article was published on June 2, 2015

Netflix is not planning third-party ads for its online service

Netflix is not planning third-party ads for its online service
Jackie Dove
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Jackie Dove

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Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015. Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015.

When I launch my Netflix streaming account, the first thing I see is a trailer for the new Netflix series, Sense 8.

On a different browser, I see a static description of the movie, The Prince. That description, along with two others can be rotated from the top of the screen. Those two different presentations on my computer browser, are examples of what Netflix is using to promote its content.

What you will not see, according to Netflix spokesman Cliff Edwards, are third party ads that have no relation to Netflix content.

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The top promo autoplays in the browser, while the bottom promo is static, letting you discover three movies you may not have heard of before.

“We are not planning to test or implement third-party advertising on the Netflix service,” Edwards told TNW. “For some time, we’ve teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that.”

Such content is called pre-roll — and Netflix has also employed post-roll, meaning that sometimes users see such content after they view a movie or program.

➤ Netflix

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