Netflix, which as gotten a lot of grief lately from consumers after the Qwikster open and close, has announced a new streaming partnership with the CW Network owned by CBS Corp. and Warner Bros.
Clearly, the latest Qwikster news hasn’t scared networks away from wanting their content in an on demand streaming format in homes everywhere.
All past seasons of all CW shows, as well as shows in its Current schedule through the 2015 season will be included in the partnership. More than likely, more partners will get involved soon, as the market is waiting to see how streaming will take off and who will be the major player.
The CW claims to have over 700 hours of past season programing, including popular shows such as “Gossip Girl” and “One Tree Hill”. Both of these shows have a heavy female demographic, so a new audience is clearly adopting Netflix streaming. It’s not just for geeks without TVs any more.
The interesting part of this deal is that Netflix is gaining access and rights to shows not even shown on CBS’ own service, Hulu. Those shows include “The Vampire Diaries” and “90210”.
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Netflix is keeping its DVD and streaming business as one entity, and it will be interesting to watch what comes in the near future for the company.
This deal comes at the right time for Netflix, as the company just lost Starz as a partner on September 1st, which left a huge hole in its streaming content catalog.
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