The Bristol-based company, parent of Narwhal AI, is building an operating system for autonomous customer conversations across voice, SMS, email, and WhatsApp. CEO Luke Sartain has previously led the Narwhal Media Group.
Narwhal Labs, a Bristol-based AI infrastructure company, has raised €22.9 million and simultaneously launched DeepBlue OS, its autonomous communications platform.
The company operates as the parent of Narwhal AI, which builds autonomous communication infrastructure for voice, SMS, email, and WhatsApp channels, targeting regulated industries.
Narwhal Labs describes its product as an operating system for autonomous customer conversations, covering inbound reception, speed-to-lead responses, and outbound prospecting from a single, multi-channel system.
The company is led by Luke Sartain, its founder and CEO, who previously built Narwhal Media Group, a Bristol-based digital marketing technology business he grew through several funding rounds and positioned around data-driven marketing automation.
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The transition from Narwhal Media Group to Narwhal Labs reflects a pivot toward AI infrastructure: rather than marketing services, the company is now building the underlying autonomous systems that handle commercial conversations at scale. Narwhal Labs is ISO 27001 certified and SOC 2 compliant, a requirement for the regulated-industry customers it is targeting.
The platform automates what Sartain has described as multi-step commercial workflows: not just sending a message, but qualifying a lead, responding to an inbound enquiry, pursuing an outbound prospect, and escalating or closing at the appropriate moment, all without human prompting at each step.
The launch of DeepBlue OS formalises this capability as a standalone product. Sartain has argued publicly that agentic AI systems are already capable of executing a large proportion of structured executive and commercial work, and that the companies building this infrastructure now are positioning for a structural shift in how businesses conduct customer-facing operations.
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