Music video site VEVO, which has been working together with YouTube via a content partnership, will soon be launching in Germany — but without YouTube, the Financial Times reports.
The FT says VEVO will announce on Monday that it has signed a licensing deal with German performance rights organization GEMA, which has been in a long-running dispute with Google’s YouTube over licensing rights. The company did not reveal an exact launch date in Europe’s biggest music market.
Paving its own way in a country marks a first for VEVO, given that the partnership with YouTube has been a path well-trodden. ComScore estimates that VEVO videos accounted for just over 50 million unique views on YouTube in May 2013, the highest rate of any content partner — a report from Nielsen corroborates that.
➤ Vevo moves into Germany without YouTube [Financial Times]
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