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This article was published on September 2, 2013

Music video site VEVO to launch in Germany without YouTube as its partner

Music video site VEVO to launch in Germany without YouTube as its partner Image by: Getty Images/iStockphoto
Kaylene Hong
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Kaylene Hong

Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

Music video site VEVO, which has been working together with YouTube via a content partnership, will soon be launching in Germany — but without YouTube, the Financial Times reports.

The FT says VEVO will announce on Monday that it has signed a licensing deal with German performance rights organization GEMA, which has been in a long-running dispute with Google’s YouTube over licensing rights. The company did not reveal an exact launch date in Europe’s biggest music market.

Paving its own way in a country marks a first for VEVO, given that the partnership with YouTube has been a path well-trodden. ComScore estimates that VEVO videos accounted for just over 50 million unique views on YouTube in May 2013, the highest rate of any content partner — a report from Nielsen corroborates that.

Vevo moves into Germany without YouTube [Financial Times]

Headline image via Thinkstock