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This article was published on October 1, 2013

    Music video site VEVO launches in Germany

    Music video site VEVO launches in Germany Image by: Getty Images/iStockphoto
    Jon Russell
    Story by

    Jon Russell

    Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

    germanyMusic and entertainment-focused video site VEVO has arrived in Germany, ending its two-year long effort to meet local licensing demands in the European country.

    VEVO has opened an office in Berlin, out of which its operations in Germany — its 13th market worldwide — will be run. Interestingly, the site has launched without the support of YouTube, the long-running partner with which it signed a renewed contract — including an investment deal — with back in July. YouTube has struggled with licensing rights in Germany, and is devoid of content from many local recording labels.

    The company brings a library of 75,000 videos in Germany, and it has plans for a range of exclusive releases: starting with German hip-hop act Fettes Brot and its track “31 Days”.

    Related: Music video site VEVO to launch in Germany without YouTube as its partner

    Headline image via Vladru / Shutterstock