Shazam will soon extend its music identification service to include objects.
Speaking at this year’s Mobile World Congress, chief executive Rich Riley told Reuters, “Shazam is already a verb. We want to expand the universe of what you can Shazam. The famous blue button that our users love will remain on the home screen but will be able to do much more.”
The new feature is kind of like an advanced version of Google Goggles. The company says its app will soon let users identify products and learn more about them. For example, you could point your phone at a cereal box to get in-depth nutritional information, or at a DVD case to buy the soundtrack from your device.
Shazam raised $30 million in January, which it will use to add new members to its team and sign partnerships with publishers and content companies. The path it’s charting now will help woo advertisers who are looking for novel ways to connect with their audience.
We’ve contacted Shazam to find out more and will update this post when we hear back.