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This article was published on May 24, 2012

    Mobile deals company Scoutmob raises $3.25 million, inks deal with First Data

    Mobile deals company Scoutmob raises $3.25 million, inks deal with First Data Image by: Feng Yu - Fotolia
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Scoutmob, an app development startup that delivers digital, location-based coupons and curated content straight to users’ phones, has scored both $3.25 million in funding and a partnership with payments company First Data.

    The announcements were made on Scoutmob’s blog this morning.

    The capital injection comes from a group of investors that includes AOL Ventures, Capitol Broadcasting, Cox Enterprises, Ben Lerer (Thrillist) and New Atlantic Ventures.

    The deal with First Data, the startup says, will help it close the “loop between offer, purchase and loyalty for local merchants”.

    First Data also powers part of Google Wallet, by the way.

    The partnership gives Scoutmob the ability to work with First Data’s network of over 4 million US merchants, allowing Scoutmob to link the consumer’s intent to their resulting purchase with the First Data OfferWise solution.

    Founded in 2010, Scoutmob is based in Atlanta.