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This article was published on June 26, 2012

    Mobile ad tech firm Mobile Posse lands $5m from Softbank and others

    Mobile ad tech firm Mobile Posse lands $5m from Softbank and others
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Mobile Posse, which develops technology that pushes ads and information to mobile handset users on idle cellphone screens, has raised $5 million in Series C funding from new investor Harbert Venture Partners and prior backers Softbank Capital, Court Square Ventures, Columbia Capital and individual investors.

    The company’s technology is used by carriers like Verizon Wireless, MetroPCS and Cricket as well as major advertisers to engage subscribers.

    To date, Mobile Posse claims it has reached 15 million opt-in subscribers, one third of which are using Android handsets. Says Mobile Posse chief exec Jon Jackson:

    “The value and power of the mobile phone home screen is immense.

    Every day, we are engaging a growing number of consumers with CRM messaging, advertising and content delivered directly to the home screen.”

    This includes graphical interactive messages such as weather forecasts and local gas prices, along with offers from national and local advertisers.

    Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, Virgina, with offices in New York and San Francisco.