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This article was published on July 2, 2012


    Mobile ad firm Jumptap raises $27.5m from WPP and others as it preps for an IPO

    Mobile ad firm Jumptap raises $27.5m from WPP and others as it preps for an IPO Image by: Martine et Stéphane - Fotolia
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Targeted mobile advertising company Jumptap this morning announced that it has landed $27.5 million in financing in a round from existing backers General Catalyst Partners, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP.

    New investors include Keating Capital and a mysteriously unnamed “large, institutional investor”.

    Jumptap raised its last – $25 million – financing round a little over a year ago, and has secured $121.5 million in funding to date.

    The company says it will be using the fresh capital to invest in product and technology development as it gears up for an initial public offering.

    Jumptap says it is first to bring offline data to mobile advertising thanks to partnerships with data providers like Datalogix, TARGUSinfo, Catalyst and i360.

    The company claims it currently reaches over 107 million mobile users in the United States, and 156 million mobile users worldwide, and that it delivers 20 billion mobile impressions (presumably on a monthly basis, although it did not specify this).

    Jumptap competes against the likes of Millennial Media, Google, Medialets, Triton Digital, Greystripe, InMobi, TapAd and Drawbridge, and many others.