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This article was published on December 18, 2011

    MIT grad launches Curisma, a social network of geeky gifts and gadgets

    MIT grad launches Curisma, a social network of geeky gifts and gadgets
    Courtney Boyd Myers
    Story by

    Courtney Boyd Myers

    Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

    The gift-giving season is upon us! While we’ve given you Nerd Holiday and the Ultimate Robot Gift Guide, we’ve got one more nerdy trick up our sleeves for inspiration: Meet Curisma, a social media inspired network of geeky gifts and gadgets.

    Curisma bills itself as a new way to discover products you love through people like you. The site launched in beta this past October as a recommendation engine for cool gadgets and tasteful people to follow. The name Curisma is a blend of curiosity, curating and charisma. “It’s curious people curating charismatic products,” explains Curisma’s CEO Fatma Yalcin.

    I first met founder Yalcin (pictured below) at the launch of the NY Angel Dinner Series, an event hosted by Victoria Song of Flybridge Capital Partners. Yalcin is a Turkish entrepreneur with an MBA from MIT who met her co-founder Eugene Gorelik in a class called Web 3.0.

    The company is currently bootstrapping it. Yalcin tells me that she’s interested in partnering with search and media companies and having those companies set up pages on Curisma. For example, The Next Web would be a brand you would follow for curated tech gadgets.

    While lacking the aesthetic sophistication of competitors Pinterest and Svpply, it’s hard not to draw comparisons in terms of functionality. Part of the reason being that Yalcin was an intern at Svpply when the company was based in Boston, MA. Yalcin says the company will expand into other verticals after gadgets and hire designers to spruce up the site in the coming months. “For now, it’s just two geeky co-founders coding away,” says Yalcin.

    We found a few really awesome gift ideas while perusing Curisma today. Check them out below!

    Keybird

    Han Solo Ice Tray

    Yoda USB Protector

    Moshi Moshi handset

    ➤ Curisma