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This article was published on May 27, 2010

Microsoft Tag Out Of Beta, Gets New Logo And Introduces .tag Format

Microsoft Tag Out Of Beta, Gets New Logo And Introduces .tag Format
Manan Kakkar
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Manan Kakkar

Manan is a Telecommunications engineer who's been following Microsoft and Apple for a couple of years. Fascinated by end user technology he Manan is a Telecommunications engineer who's been following Microsoft and Apple for a couple of years. Fascinated by end user technology he shares his thoughts in more than 140 characters and in 140 or less on twitter (@manan)

Microsoft Tag is a bar-code like technology that allows you to embed information into an image.

Like bar-code readers, Microsoft Tag has readers too, but in this case it is your phone. Microsoft Tag Reader software is available for the iPhone, Android phones and of course Windows Phones. Here’s what a Microsoft Tag looks like:

Simple TagCustomized Tag

tag

tag-02

One can embed information such as Vcard details, URL, text or a phone number. Clicking a picture of this tag image using the Tag Reader software the information can be accessed. Microsoft has been promoting Tags a lot at their events. One is encouraged to create Tags of their Vcard information and others can simply click a pic of the tag using the Tag Reader installed on their phone to get the Vcard details.

There are some new features to the Microsoft Tag:

  • Device ID feature that will enable marketers to create a personalized user experience.
  • .tag file format
  • Language support for French, Spanish, Turkish, Simplified Chinese, Italian

On the blog post, the team has says that they will be introducing a new feature called Heat Map which is analytics for the tags.

From the new website I understand that Microsoft is promoting Tags to businesses as a potentially interactive advertisement platform. And rightly so, WakeBoarding magazine used Microsoft Tag in their April issue to good effect.

tagWakeboarding_thumb

Here’s the Microsoft Tag introduction video, which again is pretty neatly done:

And in case you’re interested, here’s a TNW Microsoft tag that’ll take you to The Next Web’s Microsoft channel:

tnw-tag