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This article was published on May 27, 2011


Microsoft only gets 5% of potential revenue in China due to piracy

Microsoft only gets 5% of potential revenue in China due to piracy
Francis Tan
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Francis Tan

Francis Tan is the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social me Francis Tan is the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social media and e-commerce. Get in touch with him via Twitter @francistan or Email [email protected].

Due to rampant piracy, Microsoft’s revenue in China this year will only be about 5% of what it gets in the U.S., in spite of the comparable PC sales in the two countries, said Chief Executive Steve Ballmer.

Speaking at the opening of the new Microsoft Asia-Pacific R&D Group headquarters in Beijing, Microsoft CEO Ballmer claims that PC sales in China will be “as big as the U.S. market this year, yet revenue in China will be about a twentieth of our revenue in the United States.”

He blames China’s rampant piracy on the government’s slack enforcement of intellectual property rights, rather than the common claim that software is too expensive.

According to the WSJ report, Ballmer said Microsoft’s revenue per personal computer sold in China is only about a sixth of the amount it gets in India, and that if Chinese IP protection was as strong as India’s then the market would be worth “billions of dollars.”

He also noted that Microsoft’s total revenue in China, a country with a population of 1.3 billion, is less than what it gets in the Netherlands, a country of fewer than 17 million.

Piracy in China has long been an issue between the Chinese government and software makers. Despite the country’s claim of having taken steps to curb piracy, extremely high levels of piracy are still evident. The Business Software Alliance anti-piracy group reports that 78 percent of software installed in the country last year was pirated.