Microsoft wants kids to want a Kinect, and to make sure that it connects with millions upon millions of them, the company is providing a free Xbox with Kinect to every one of the US’s 4,000 Boys and Girls Clubs.
The Boys and Girls club, a youth organization founded in 1860, provides a safe after-school environment for children whose parents are working, or perhaps do not have access to an appropriate location to spend time away from school.
Microsoft is obviously excited about the partnership:
“We’re delighted to help make the kids from Boys & Girls Clubs some of the first to experience the benefits of active entertainment that only Kinect for Xbox 360 delivers […] We developed Kinect to bring people together and give them a whole new way to play games, and we’re excited to give kids across the country the opportunity to jump in to the fun.”
This giveaway is perhaps a move by Microsoft to match expected demand for Kinects. Research firms are expecting the company to sell millions of units this holiday season, and under-performance could negatively affect Microsoft’s stock price.
The Kinect goes on sale tomorrow, the 4th of November.