The most expensive pair in Meta’s newly launched line of smart glasses is the one with a small gem on the lens and a celebrity attached.
Meta revealed three frames built under its own name, and the priciest of them, a slim oval design called the Starfire, was made with Kylie Jenner.
It costs $399, will speak to wearers in Jenner’s voice if they choose, and ships with a charging case that has a mirror inside.
The Starfire sits at the top of a range that otherwise undercuts what Meta sold before. The two other frames, the rectangular Adventurer and the chunkier Fury, both start at $299, roughly $100 below the Ray-Ban Meta glasses they succeed.
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All three keep the same core hardware: a 12-megapixel camera that shoots 3K video, a five-microphone array, open-ear speakers, and no display.
Meta rates the glasses at over eight hours of use, with the foldable case adding up to 40 more. They carry an IPX4 splash rating, and prescription lenses are available across every style.
What separates the $399 pair is mostly the styling and the Jenner of it all. The frame echoes the narrow oval shapes she tends to wear, and comes in black or tortoiseshell.
The gem fixed to the top right corner of the right lens, near the camera, is meant as a nod to the paparazzi flashes that follow her, the kind of detail that reads as either charming or a little on the nose depending on the buyer.
The adjustable nose bridge is metal, which Meta notes makes it easier to wipe makeup off.
The voice option, in which Meta AI delivers everything from onboarding instructions to the battery readout in Jenner’s voice, is exclusive to the Starfire.
The launch is most notable for a name that is absent from it. Meta has retired the Ray-Ban branding it leaned on since 2023, the partnership that turned camera glasses from a punchline into the company’s one clear consumer-hardware hit.
The break is not a divorce from its manufacturing partner. EssilorLuxottica, the Franco-Italian eyewear giant that owns Ray-Ban, still handles the frames, lenses, and distribution.
Meta is simply putting its own logo on the result and, with the Jenner tie-up, borrowing a different kind of brand recognition.
The shift to a self-branded range was the framing of Meta’s own-brand glasses announcement, alongside the lower entry price.
Jenner is a deliberate choice. Her reach on Instagram, the platform Meta owns, runs to hundreds of millions of followers, and the collaboration places a mass-market beauty audience in front of a product Meta has so far sold mostly to early adopters and people who film things.
Whether that audience wants a camera on its face is the open question the gem cannot answer.
The pricing tells its own story. By pushing the standard models down to $299 while reserving the premium for a designer edition, Meta is treating the glasses less as a gadget and more as eyewear, a category where a frame can cost anything and the brand on the temple is half the purchase.
It is a bet that smart glasses sell the way sunglasses do, on looks and association, rather than on specifications. It is the same logic behind Meta’s push into prescription frames, an attempt to make wearable AI feel like ordinary eyewear.
All three frames are available now in the United States, the United Kingdom, Canada, Australia, and a long list of European markets, sold through Meta.com, LensCrafters, Sunglass Hut, Best Buy, Amazon, and other retailers.
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