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This article was published on October 1, 2013


    Messaging app Line introduces prepaid cards to get users spending more money

    Messaging app Line introduces prepaid cards to get users spending more money
    Jon Russell
    Story by

    Jon Russell

    Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

    1701b1ccMobile messaging app Line, which has over 230 million registered users, has introduced prepaid cards to give users a new way to load money into their accounts to spend on games, stickers and other virtual content.

    Line prepaid cards are initially available in Japan, where they will be stocked by selected retailers. There are plans to introduce them in Taiwan — Line’s second largest market — and perhaps other countries later.

    The company says the cards are not only aimed at giving non-credit card users a way to load money, but are also fun: coming in a range of colorful and cute designs. That sounds just like Line’s stickers, the animation meets emoticon-like badges for chat — but let’s not forget that Line is making over $10 million per month from selling sticker packs, so cute can be lucrative.

    ➤ Line Japan blog [Google Translate)

    Image via Line