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This article was published on April 24, 2014


    Mellow’s $400 sous-vide kitchen gadget raises $64,000 in pre-orders in just three days

    Mellow’s $400 sous-vide kitchen gadget raises $64,000 in pre-orders in just three days
    Ben Woods
    Story by

    Ben Woods

    Europe Editor

    Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

    Mellow’s smartphone controlled kitchen gadget that’s looking to bring sous-vide cooking to homes around the world, has received 160 orders in the three days since its crowd funding project launched.

    Those 160 purchases equate to $64,000 in pre-order sales, and the project has seen more than 16,000 visitors from around the world, Mellow said.

    Mellow6

    Rather than go down the Indiegogo or Kickstarter route, however, Mellow said it decided to host the project on its own site for greater control and transparency.

    “It worries us that they have been appropriated by companies who either don’t need the support, set arbitrarily low funding barriers, impossible shipping dates, and even outright scams.”

    As a result, the company has no plans to take any money before the product is ready to ship, which should be in “early 2015”.

    It might not be commonplace just yet, but the company is not alone in its desire to bring the sous-vide cooking method to homes around the globe and as such it’ll need to fend off competition from the likes of Nomiku.

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