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This article was published on August 18, 2016

McDonald’s plan to get kids moving backfires as free fitness trackers draw complaints

McDonald’s plan to get kids moving backfires as free fitness trackers draw complaints
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

It’s common knowledge that people don’t visit McDonald’s for healthy eats, but the global restaurant chain often tries its best to promote smarter choices by doing things like including fresh fruit in its Happy Meals.

Its latest initiative didn’t go over so well. The company’s restaurants in the US and Canada began handing out free fitness trackers designed for kids with its Happy Meals earlier this week. Following reports that they cause skin irritation, McDonald’s has shut down the promotion just a day after it started.

The company told the Associated Press that it would offer an alternative toy to Happy Meal customers instead. It isn’t clear exactly why the trackers are causing irritation; the company is currently investigating the issue.

The incident should serve as another reminder that visiting McDonald’s isn’t exactly the best way to get fit.

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