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Kaylene Hong
Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.
Even fast food needs to get on the digital bandwagon if it wants to reach a wider audience, and McDonald’s is clear about that. What’s interesting is that the Golden Arches has plans to step into digital music and an ambitious eye on e-commerce, as CNBC reports.
Job listings on McDonald’s reveal that the company is looking for a release manager for its e-commerce platform and global mobile ordering app. The company is also seeking a product director for music and entertainment, who will “establish multi-channel music and emerging entertainment programs to reward our most enthusiastic customers and drive frequency,” and a director for product management at the global digital team.
This comes as McDonald’s just named former Ticketmaster executive Julia Vander Ploeg as its first US vice-president of digital, who will report to the company’s chief digital officer, Amazon and Yahoo veteran Atif Ratiq, appointed last October.
➤ McDonald’s plots music program, mobile ordering revamp [CNBC]
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